How do you find Europe’s most adventurous explorers?
In this PR stunt we put a Ford Explorer on top of the world’s tallest climbing tower then challenged intrepid explorers from across Europe to climb it.
The fastest climber won the car!
Earned media
88 pieces of coverage
Total reach of 6.7million+
Campaign reach
1.6 million+ impressions
245,000+ views
21,000+ engagements
Social | PR