Nothing comes between Pepsi and a movie
Pepsi wanted to make itself an integral part of the movie-watching moment. So we created a bold, cinematic platform to make people think movies, think Pepsi.
In cinemas we also surprised audiences by turning the usual ‘turn off your phone’ message into a fake movie trailer.
Using clever sound design audiences thought a phone was ringing at the back of the cinema… and so did our monster up on the big screen.
Since we created the ‘Movie Time’ platform Pepsi have continued the campaign across Europe with even more movie moments.
TV | Cinema
Directed by Marcin Dubiniek