Taking the Piss
Land Rover are sponsors of rugby at a grassroots level. So in order to elevate their message above O2’s sponsorship of the England rugby squad we created an online film starring rugby star Josh Lewsey that generated plenty of controversy.
It ended up being shown in its entirety on the BBC’s Football Focus, followed by a two-minute debate. And Sky Sports showed the whole film on Soccer A.M providing lots of free national airtime.
AWARDS
International Automotive Advertising Awards Gold