Nothing comes between Pepsi and a movie

Pepsi wanted to make itself an integral part of the movie-watching moment. So we created a bold, cinematic platform to make people think movies, think Pepsi.

TV ads featured movie moments being interrupted by everyday annoyances. And in cinemas we surprised audiences by turning the usual ‘turn off your phone’ message into a fake movie trailer which gets interrupted by a phone ringing at the back of the cinema.

Since we created the ‘Movie Time’ platform Pepsi have continued the campaign across Europe with even more movie moments.

TV | Cinema

Directed by Marcin Dubiniek