Home Office research found that abuse within some teen relationships had become so much part of their everyday lives, that they didn’t even recognise it as abuse anymore.

Our hard hitting campaign showed our audience exactly what abuse looks like and asked them if they recognise themselves in what they see.

The campaign’s success was defined by the huge amount of a lot of debate and conversation about abuse within our notoriously hard-to-reach demographic.

Awarded by: D&AD (in book)

TV | Social | Radio

Directed by Top Boy director Yann Demange.

See yourself?

Redefining abuse.